Asus Zenfone 9: A Small Package with Compromises

The Asus Zenfone 9 is a small-sized flagship phone that is well suited for those who prioritize a compact, easy-to-grip design over a large screen. However, it may take some getting used to and those who have used larger phones may find it difficult to switch back. The phone is a good option for those who want a high-end device in a small size, as options in this category are limited. It is important for consumers who prefer smaller phone to purchase these devices and let the manufacturers and reviewers know that there is still a demand for them.

Asus is using the small size of the Zenfone 9 as a key differentiating factor in the market, as they are not trying to directly compete with larger mainstream flagship phones from companies like Samsung and Chinese manufacturers. This niche strategy is not necessarily reflected in sales numbers, but it can be successful in terms of brand recognition and "mindshare." Whether the Zenfone 9 is a successful product can be determined by whether the company continues to release small-sized devices in future models like the Zenfone 10. If they do, it can be inferred that the strategy is working, but if they move away from this design, it may indicate that it was not as successful.

The Zenfone 9 offers a lot of features aside from its compact size, which makes it a differentiating factor. The device has excellent performance, great battery life, smoothness, and outstanding speakers. It also has a good vibration motor, display, and fingerprint sensor. The cameras are not exceptional but still provide good results during the day and at night with Night mode. The software is similar to stock Android but with some additional features, which can be seen as an advantage or disadvantage depending on personal preference. The update cadence is average and may slow down with future Android updates. Overall, the Zenfone 9 provides an almost flagship experience at a less than flagship price for those who prioritize a small device.

The Zenfone 9 comes close to delivering a flagship experience, but there are some shortcomings. It lacks a telephoto camera and the rear cameras do not produce outstanding shots. The back of the device is made of plastic and does not support wireless charging. These shortcomings can be deal-breakers for some buyers, especially when compared to the similarly sized Samsung Galaxy S22, which currently has a better camera, back material and wireless charging, and is cheaper in most markets. However, those who prioritize the unique design, stock-like skin, or the inclusion of a charging brick may be willing to overlook these downsides and choose the Zenfone 9. Additionally, the Zenfone 9 has a Qualcomm chip and a better battery life than the Samsung Galaxy S22, which can be important factors for some buyers.

In summary, the Asus Zenfone 9 is a great phone for those who value a small size and a stock-like software experience. However, it falls short in some areas compared to similarly priced flagships such as the Samsung Galaxy S22, lacking features like a telephoto camera, wireless charging, and a glass back. The phone is good, but there are some compromises that make it difficult to fully recommend it as a flagship phone. The Zenfone 10 may address some of these issues, but for now it is worth looking at both the Zenfone 9 and the Galaxy S22 side by side and considering which one has the most upsides and least downsides for your personal use case.